Its been some time since we talked about Small Steps. The Small Steps project is going great with more and more partners joining hands in working towards a common objective.

It is indeed a pleasure to see so many organizations come forward and aligning with us on our goal - making a cleaner India! However, more on that later. For now, it is small steps taken by an NGO in Romania, which has launched a public awareness outdoor campaign on the harmul effects caused by land clearing through Romania.

The idea - trees are dressed up in mourning coats, personified and treated as a family...when one goes, the other expresses his grief!

The message - "he who kills the forest, kills life itself"!

An excellent outdoor campaign, wherein the trees symbolize oxygen, and in turn, life. Even the logo has been designed to communicate the same. Once again, a small step to articulate a larger issue with a simple concept. Wonderful execution indeed!